Nintendo lowers Switch price across Europe ahead of OLED model

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Nintendo is lowering the price of its base Switch model across Europe ahead of the OLED version’s launch next month. The Nintendo Switch is now priced at €299.99 in Europe, down €30 from the previous €329.99 pricing. In the UK, Nintendo has adjusted the base model to £259.99, down £20 from the previous £279.99 pricing.

The new pricing can be found at Nintendo’s own store, and Eurogamer notes it hasn’t been reflected at other retailers like Amazon just yet. Given the small changes, it’s likely more of a currency-related change in pricing, but it does arrive just under a month before Nintendo’s OLED Switch is due to go on sale.

“After carefully weighing up a variety of factors, including currency exchange rates in Europe and the upcoming launch of Nintendo Switch – OLED Model, we decided that now was the appropriate time to change the European trade price of Nintendo Switch,” says a Nintendo spokesperson in a statement to The Verge.

The Switch OLED model arrives on October 8th.
Image: Nintendo

The OLED model will be priced at €364.99 in Europe and £309.99 in the UK. This small price drop creates a slightly larger price difference between OLED and original models, all while the OLED version is mostly about the screen changes rather than any significant hardware upgrades elsewhere.

Nintendo’s Switch OLED goes on sale on October 8th, and during our first look at the device we found it’s a small upgrade that makes a big difference. The bigger and brighter screen, a new kickstand, and speaker improvements are the main additions, alongside an ethernet port on the dock.

Update, September 13th 7:30AM ET: Article updated with comment from Nintendo.


Wait, this price drop has nothing to do with currency at all. What a weird analysis.

It obviously is tied to the release of the OLED model to make the "old" Switch more appealing. Of course 299 is a better price point as 329 €…

This comment aged well

Nintendo: "After carefully weighing up a variety of factors, including currency exchange rates in Europe…"

ha. Touché, I take back my comment completely. You were right, Tom.

……… Any news yet on word for a price drop for the US?

I don’t know about everywhere, but it amazes me that price drops are happening at all because the switch is sold out just about everywhere.

Yup , nearly 5 years old now , it should be 25% cheaper than it was at launch based on console lifespan. The same goes for the insanely overpriced PS4 which this NSW price change is now equal to. 380 for a PS4 and 500 for a PS5 digital is ridiculous. Especially since the Xbox Series S is the same price as both the PS4 and NSW.

(Prices in CDN)

The leading factor in price drops will always be sales. Given that the Switch still seems to be selling as many as they can make (same for the PS5 and XBS1), unfortunately there’s just not a lot of incentive for them to drop the price.

It also went from 400 CDN to 380 CDN over the weekend. That puts it at the same price as the 1TB PS4 Slim and Xbox Series S.

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