Bose accidentally reveals unreleased headphones in email newsletter

That button on the left earcup doesn’t exist on Bose’s current QC35 headphones.

Bose’s email marketing team might have accidentally revealed an upcoming product ahead of schedule. Some hawk-eyed recipients of the company’s newsletter noticed something a little odd about the headphones featured in the image above: there’s a new button that doesn’t exist on Bose’s flagship noise-cancelling QC35 headphones.

The added, pill-shaped button is on the left earcup in the same place where volume controls and the multi-function button are on the right one. The image’s filename, email_QC35upgrade_img3.png, further fuels speculation that we’re looking at a revised version of Bose’s $350 cans, which were originally unveiled in June of last year

Until Bose properly announces these, there’s no telling exactly what the button does. My hope is that it might allow users to temporarily disable the noise cancellation or splice in some outside audio when they need a better sense of what’s happening in the world around them. That’s among our favorite features of Sony’s MDR-1000X, one of the QC35’s main competitors.

The most recent firmware update for the QC35 headphones allows users to customize the level of noise cancellation between high, low, and off. This can only be changed using Bose’s smartphone app, however; adding a button to toggle between the modes would be a more convenient solution. But for now, the new button’s purpose is a mystery.

The Verge has reached out to Bose for comment.


Isn’t it a bit soon for upgrade?

If it truly is the new version, I hope they improve either sound or battery. Couldn’t care less about extra buttons tbh.

The QC35s should never have been released; finally releasing a wireless model based on such poor performance standards was a giant brain explosion. And the price hike just made it obvious that Bose had no idea what it had just done.

Nah, the QC35s sound fine, just not relative to conventional headphones in their price range (though the Bluetooth support, noise cancellation, app control and comfort are worth the premium to me).

The QC25s, those were an atrocity.

What’s wrong with QC25? Bought them about a year ago, and couldn’t have been happier. The noise cancellation is outstanding!

While I don’t own the QC25, the main complaint was that the NC introduced a ‘ringing sound’ that was disconcerting to some people. The QC35 supposedly reduced/fixed this effect.
Still for me, the QC series is not about peek audio fidelity, it is about adequately filtering background noise. I use an older pair of QC15 for yard work, and being able to clearly hear a podcast while mowing is wonderful (as well as better for my ears).

I guess that’s due to the way they work, but it doesn’t do anything unpleasant to my ears.

I was actually slightly disappointed by the sound quality of QC25, but the isolation is so good I can live with that.

They did get stellar reviews, though. What was wrong with their performance standards?

my guess… Button for digital assistant?

That’d be my second guess, but you can already do this by holding down the multi-function button.

Let’s just hope Bose isn’t releasing their version of Bixby.

Besides that unusual button, I wonder does this new headphone also support Bluetooth 5.0 and Bose quietly got a license to incorporate Apple W1 chip support, so it has fast Bluetooth pairing with the iPhone 7/7 Plus and the 2017 model iPhones?

If all that is true then day one purchase for me

Yeah W1 would make them a buy for me. Considering them or the more expensive Sennheiser Momentums later this year after I grab an iPhone 8. W1 would likely make me go one over the other if it was available.

The existing pairing process works fine for me as is. My QC35s automatically connect to my iPhone and iPad when I flip them on, and I can change to another device through the app or by flicking the power switch.

It’s not as automagic as with the W1, but I’m satisfied with the status quo.

It works so well, I had a checked bag containing my iPad, which I forgot to put into airplane mode before I packed it. I put on my QC35s to listen to something on my iPhone, and when I turned it on, the voice informed me that the headphones were connected to my iPhone and the iPad somewhere in the cargo hold of the 777. Crazy!

After the initial setup, the advantage of the W1 will be with the connection strength. A BT5 upgrade might provide the same improvements as W1.

I am hoping for usb-c as well…that’s my main gripe with the current model.

I have to confess to worshipping Bose, (I know there are haters), the sound from all they do is exemplary (yes, I am an audiofile) and the evidence is they don’t feature bass and treble or other controls on their speakers, docks, clock radios and such. You hear the sound as it was.
Plus, the QC35s are incredibly comfortable and as others say, the battery life is amazing.

However, and it could be the actual host devices, but I have a lot of connectivity issues with the QC35s on my Chromebook Pixel 2013 (cannot get it to pair at all now) and it can be a fiddle to switch between devices. Maybe that is just Bluetooth? I wish we could use a mechanical switch to decide which device our headsets paired with rather than have to go into menus on the devices. IE, on the QC35 Mk2, have a toggle button or slider that when pressed toggled between my Note5, ChromeBook (when it works) and other device of choice. Maybe that is what that button does?

Lol, Bose is only good relative to most other common consumer brands but not relative to the overall market. One reason they don’t have any adjustable EQ is because their claim to fame is making cheap speakers sound decent through sound system design and changing EQ would make that more difficult.

Your problem with pairing multiple devices is inherent with BT. The newest version (5.0) supports pairing with multiple devices which should alleviate that problem. That said, there are BT devices in existence (definitely keyboards, not sure about headphones) that have a physical switch to change which devices they’re paired to but most of those are still limited to 2 devices.

"(yes, I am an audiofile)"

Don’t you mean "audiophile"?

No, he’s an actual .wav made flesh.

Probably. Spelling was never my strong poynt. And Google doesn’t help, my brain is shrunking du 2 the advent of Ay ay, mein kapitahn.

The QC35s already work the way you describe. You can pair up to ten devices through the app, and choose between them there or by cycling through them with the power slider (I think voice prompts have to be on for the latter to work?).

I was not aware of this function! Thank you! This makes life easier when the phone is not around!

The button hails a personal assistant named Bosey. It’s similar to Samsung’s Bixby, Apple’s Siri, Amazon’s Alexa, etc. but it’s a real life human personal assistant that finds you and asks how she can help. In testing, users were very impressed with Bosey’s voice recognition but complained about the amount of days it took for her to show up after users pressed the Bosey button.

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