Bose’s QuietComfort 35 II headphones will have a Google Assistant button

Bose is getting very close to announcing a second-generation model of its popular Quiet Comfort 35 noise-canceling headphones. In early August, The Verge revealed that the company had accidentally included an image of unreleased headphones in a marketing newsletter. 9to5Google has since followed up with reports on the headline difference between these upcoming headphones and the original model: it’s Google Assistant.

The new “Action button” on the QC35II headphones will be used to activate Google Assistant. From there, Assistant can answer general questions, send or read back your texts, control music, and more with your smartphone tucked away in your pocket. Assistant is available on iOS too, but I would hope that this Action button can also trigger Siri for iPhone users. Bose is slapping “Google Assistant built in” branding right on the box, and a product sheet seen by 9to5Google confirms that you can press and hold the button to speak to Assistant. “Built in” might also be overselling it a bit since your smartphone will still be necessary for Assistant to function.

The above image, according to a Reddit user, was briefly posted to an unspecified online marketplace. So these headphones must be coming fairly soon if someone is already trying to offload a pair. Pretty bold move, stranger. In that shot, you can again see the extra button, confirming that these are the same headphones we caught a glimpse of in August.

Here’s a photo of the box’s front, which confirms the name.

Presumably not much else about the QC35’s core features have changed if Bose has chosen to simply name these “QuietComfort 35 II” instead of going up to 45 or a different model name. They still offer some of the best noise cancellation around, and Bose has given users more ways to customize the level of ANC via software updates that have been released in recent months. Maybe battery life has been improved a bit, but I wouldn’t expect any other major differences.


It’d be pretty sweet if the regular QC35 dropped in price…

Maybe they were planing to announce this at the Pixel 2 event next month. Makes sense since the Pixel 2 is rumored to be dropping the headphone jack.

Pretty much confirms the no Jack then. Bummer

My current QC35’s already do this with the current button set.

Exactly! I use my original QC35’s with an iPhone and I can hold down the the play/pause button to activate Siri. The QC35 II’s don’t seem to add much other than a dedicated button.

Would’ve made much more sense if it was a button to toggle noise cancelling on and off. I’ve literally never been wearing my QC35s and thought it would be useful to speak to Google Assistant.

So… what’s the difference to how they work now, I wonder? You can do it already (and Siri)
Maybe a W1 type chip that does something special with Assitant?

Sony is releasing the newer headphone tomorrow. I am gonna wait and see if this one has usc-c and/or Bluetooth 5, if yes, I will get the Bose.

Exactly, I want a forward looking pair of headphones since the Bose are so expensive. Bluetooth 5.0 and USB C charging please

The QC35 already supports Siri…

Oooh, not an on/off for nc after all? Feels like a step back. I’m not sure they handled the start of summer button leak very well then.

Not really. You have to take out your phone, open the app, navigate to the NC setting and toggle it on or off. Hardly as convenient as one click of a button.

Xiano’s right, NC on/off is something ideally handled with a direct button or switch. I hope they don’t tuck the volume functions away in the app too and use those buttons for calling up Bixby or Siri or Yahoo search or something.

OK, great, but Assistant isn’t actually ‘built in’ unless I can use these without a phone…

…which would actually be pretty cool. Hey, if it works for Google Home without a phone, why not headphones?

One would assume that headphones are connected to Wifi. Unless, of course, I don’t understand how Google Home works.

Not everyone has fully signed away their lives with Google or want to. I don’t want Google in the product. I hope they make one without Google.

They do, they’re the QC35s. Also, Bose already got caught snooping on the listening habits of their users.

I don’t get it. Is there anything special that this does which cannot be accomplished with a simple inline remote button and software on the phone to support it?

They’re cordless headphones which is why you’d want the controls on the device. You may not be holding the phone and almost certainly wouldn’t have an in-line Remote.

Still, no reason it couldn’t be done with an existing button.

I wonder how this will work with the new QC’s connected to an iOS device…

It’ll be like two kids that aren’t talking and have to go through a mutual friend

"OK Google, ask Siri to call my wife"

Sadly that’s how Cortana and Alexa integration work together. Wireless headphones with easy access to the voice assistant are key to my workflow though. If this makes it easier I’m all for it.

what about BT5 ?

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