Nikon strikes back at Sony with first full-frame mirrorless cameras

After weeks of teases, Nikon has just unveiled its brand new full-frame mirrorless cameras. The Z7 ($3,399.95) and the Z6 ($1,995.95) represent the company’s most serious effort yet to branch out from its tried and true DSLR business and challenge Sony in the mirrorless market. The two cameras share an identical design but differ in megapixel count and other areas like number of focus points and ISO range. They’re basically a tit-for-tat response to Sony’s A7III and A7RIII, and Nikon is aggressively going several steps beyond what Canon has attempted with mirrorless cameras. The Z7 is a pro-level camera to the point that some people will inevitably face a tough decision between it and Nikon’s still-hard-to-find D850. They took a long time to get here — probably too long — but Nikon seems to be bringing the goods.

The Z7, coming on September 27th, has a 45.7-megapixel sensor, 493 focus points, and 64-25600 ISO. The Z6 will follow in “late November” with a 24.5-megapixel sensor, 273 focus points, and 100-51200 ISO. The cameras bring with them an all-new Z mount system that will debut with a 24-70mm f/4 “kit” lens. With the lens bundled, the Z7 will run $3,999.95, with the Z6 at $2,599.95. The lens runs $999.95 on its own and has a minimum focus distance of under 12 inches across its zoom range.

A 35mm f/1.8 prime ($845.95) will be available at launch as well. There’s also a 50mm f/1.8 prime ($599.95) coming in October that Nikon tells me has astounded some of its engineers with sharpness and edge-to-edge clarity.

Still, that’s really not much to kick off a lens system. But thankfully Nikon has every intention of embracing its massive lineup of F-mount lenses. Alongside the Z cameras, the company is releasing a $250 FTZ adapter that offers “full compatibility” (meaning it’ll support autofocus and auto exposure where available) with over 90 lenses. Nikon is promising basic compatibility with approximately 360 existing F lenses for those that don’t mind handling focus and exposure.

The FTZ mount adapter will ensure compatibility with Nikon’s vast selection of F-mount lenses.

Why mirrorless? It allows Nikon to built a more modern, smaller, quieter camera that’s not beholden to old mount designs or lenses. Each Z lens will have a control ring that controls focus, but can be reassigned to adjust aperture, shutter speed, or exposure compensation. These cameras can shoot in complete silence and maintain that whisper-quiet performance when recording video. Don’t get fooled into thinking these cameras are small, though. Think slightly chunkier than a Sony A7RIII. They’re certainly not as hefty as a D850, but not exactly svelte. Both cameras weigh around 1.5 pounds with a battery and memory card inserted.

I’ll get to the differences shortly. But there’s a lot the Z6 and Z7 have in common as their foundation.

The Z7 and Z6 share:

Nikon

The Z7 | $3,399.95 body only | $3,999.95 with 24-70mm lens

Nikon is positioning the Z7 as the high-megapixel, huge-resolution beast of the pair. Its 493 focus points cover 90 percent of the image area (both vertical and horizontal). Continuous shooting tops out at 9fps. If sharpness and image size are your main concerns, this will likely be your choice from the two. The base ISO is 64 versus the Z6’s 100.

View the Nikon Z7’s full specs.

The Z6 | $1,995.95 body only | $2,599.95 with 24-70mm lens

Full-frame 4K video recording (at full pixel readout) and extended low-light shooting capabilities (thanks to its higher max ISO) are the advantages of going with the Z6. It’s also quicker, with the continuous mode running up to 12fps. You do have fewer focus points to choose from — 273 — but like the Z7, Nikon says they cover 90 percent of the image area. The Z6 can focus in dim lighting conditions down to -4EV.

View the Nikon Z6’s full specs.

The lens roadmap

It’s starting out with just three lenses this year, but Nikon plans to add six additional Z-mount lenses to the lineup in 2019. Those will include 20mm, 85mm, a faster 24-70mm, 70-200mm, and 14-30mm lenses. Another six (three of which remain unspecified) will follow in 2020, according to Nikon’s current projections.

Nikon

I mentioned that the new Z system will allow Nikon to get bold and radical with lens design, and the company is sharing a preview of that today. It has officially announced the development of a manual-focus 58mm f/0.95 S Noct Lens, which will be the fastest glass in Nikon’s history. The lens is a callback to one released way back in 1977, the AI Noct-NIKKOR 58mm f/1.2. This one is even faster.

Nikon

Any autofocus system is going to struggle mightily with a focal plane that tiny, so the S Noct will be manual focus-only when it’s eventually released. Nikon isn’t saying how much it will cost, but you can count on it being pricier than any of the lenses announced today. For now, the company is just saying it’s working on it and is aiming to maintain that f/0.95 aperture for the shipping version. The company notes that the roadmap is subject to change.

Photography by Chris Welch / The Verge.

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Comments

No 60fps at 4K or flip forward screen? GH5 still wins for video then.

GH5 is a strong video camera, but at the end of the day do you want full frame or 1/4 frame?

Nothing wrong with quarter frame if the image quality works. 35mm wouldn’t have taken off in its day if people like you were around in 1910.

No, you’re not understanding him.

He’s alluding to the fact that this is not a camera for dedicated 4K video. There are other cameras for that. Not every camera that gets launched needs to be able to do anything and everything. Even Sony’s don’t do that but people conveniently forget that and save the bashing for Nikon and Canon.

It’s not just about image quality in terms of size, sharpness and noise. It’s also about overall aesthetics of the photos and what kind of end result you want to achieve as a photographer / videographer. And format size is one of the variables in that equation. It was during analog times, and it is now. Small is fine, large is fine, but it does make a difference.

The most consequential camera that they’ve launched in a long time.

Everything sounded great until I read that it has just one memory card slot and that slot is an XQD card slot. XQD cards are horrendously expensive and this spoils an otherwise phenomenal looking bunch of cameras.

It’s a $3k to 4k setup and you’re moaning over $100-400 in memory cards? Agree on only having one slot; it should have two XQD slots.

It should have 2 slots. Ideally one SD and one XQD (like the D850). Why should someone’s SD cards become completely redundant after purchasing this camera? It doesn’t make sense to tell someone to go buy $100-400 worth of memory cards when they most probably already have enough SD cards with them already.

Besides this isn’t even a cost issue. At this point having 2 card slots is the norm. Having one backup SD if one card fails on you is worth the advantage alone.

and taking a card out to transfer footage while continuing to shoot with the other I suppose.

Memory cards are a minimal cost, and XQD is superior in every way to SD. I’ll take two XQD slots instead of a hybrid setup like the D850.

XQD cards make up for being 3 times as expensive by being 10 times as likely to fail.

Seriously? What an utterly boneheaded decision by Nikon. Single memory card slot essentially kills any possibility of professional adoption of the system right out of the gate.

They are the only cards I have ever had fail on the job, and I had 7 cards fail over the course of 5 years, which is insane. I had one literally fall apart inside the camera and had to send the camera to Nikon to remove all the pieces of the card from the memory slot.

My wife is a photographer and she said the exact same thing. She said it pretty much rules out pro photographers because nobody shoots with just one SD card. Also to yslee, SD cards corrupt all the damn time, so it costs a lot to buy new ones.

It’s not the cost of replacing cards that’s the issue. It’s the loss of the images. In fields like wedding photography and photojournalism, where events cannot be repeated, it’s absolutely crucial that you have data redundancy. But even for less crucial work, it can still be incredibly costly to do re-shoots. Not to mention the impact it can have on your relationship with clients.

IMO, Nikon has effectively sent these bodies to die with this decision. It’s a major deal breaker for very large percentage of people (even non-professionals) who would consider putting as much as $3,300 into a new camera.

I agree. This is a nonstarter in 2018 for event pros for sure, and I can’t imagine anyone doing serious work who would be okay with a single XQD slot. Especially if they have any experience with XQD.

Yep, 100%. She is a wedding photographer so she simply cannot afford to lose any images.

Its not the expense, its the lack of redundancy. Unbelievable!

Generally looks like a great start. But agree, one memory card slot nearly kills it for the pros. I’m sure we will see another body next year that will have two cards, perhaps bigger, more pro/DSLR-like.

The new mount will be a great thing but limited lenses for a while.

Symbolic naming? Sony has A line… and Nikon now offers Z line. Is it final chapter of fulframe mirrorless ?

Chapters are denoted by letters now?

For a camera line literally designed from scratch I don’t know why they didn’t put in a fully articulating screen. Also wish the rear D-Pad had a spinning wheel around it like Canon and Sony have, one thing I love about Sony bodies is the fact you can control all 3 major things on a dial each if you choose to. We’ll have to wait and see how the focusing holds up to Sony’s incredible system but it’s definitely a great start imo

I do agree on those two points, more controls and options to use a camera is always good.

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