Bang & Olufsen adds Google Assistant to its expensive Beosound speakers

Image: Bang & Olufsen

Bang & Olufsen is making its Beosound 1 and BeoSound 2 speakers a bit smarter this fall. The company will release new versions featuring Google Assistant in September, which is a nice upgrade for speakers that start at $1,750.

Initially released in 2016, the Beosound 1 and 2 have a distinct tapering, cylindrical design and already support a number of wireless streaming options including Chromecast, AirPlay 2, and Spotify Connect. The Beosound 1 is designed to be portable and features a built-in rechargeable battery, while the Beosound 2 is heftier and needs to be plugged in but produces a lush sound, as my colleague Vlad Savov noted in his review.

At $1,750 and $2,250 for the Beosound 1 and Beosound 2, respectively, these aren’t the cheap smart speaker options many have become accustomed to, but if you’re looking for a high-quality speaker that can also control your smart home, Bang & Olufsen may have what you’re looking for.

The company says the updated speakers will be available in Bang & Olufsen stores in mid-September in the US, UK, Canada, Australia, Austria, France, Germany, Spain, Ireland, India, Italy, Japan, and Mexico.


And yet Sonos still struggles to release Google Assistant to the One. Weird.

Doesn’t Sonos already have Alexa? They could still be figuring out how to get both to play nice together simultaneously.

Wow. Well before at $1,750 I was on the fence, but now…

…it’s still too damn high.

B&O is pretty much just expensive ‘furniture’. I wouldn’t waste my time or money.

You might want to read a review. You might be surprised.

We can joke about its robot invader appearance and we can poke fun at its $1,995 price (because, come on, who’s paying that much for a wireless speaker?), but we shouldn’t dismiss the BeoSound 2 as a bad product. Bang & Olufsen could have given us some anodyne, Bose-like sound and just relied on its branding and stellar reputation for aluminum craftsmanship to carry the BeoSound 2 sales into the luxury segment. But the company opted to win on sound quality as well: not by being the most faithful, but by being the most fun. The end result is a speaker that’s as desirable as it is unaffordable.

OK. So let’s take some striking-looking, over-priced speakers and add a feature in which Google can listen to everything that goes on inside my house and commoditize even more about my life. Hmm. Tempting but… thank you.

Tin foil hats ship separately.

Hi there, I believe Vlad Savov wrote the review, not Dan Seifert

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