Oppo will start selling phones in the UK this month

Photo by Sam Byford / The Verge

Chinese giant Oppo, one of the largest phone vendors in the world, is expanding to the United Kingdom. The company has confirmed to The Verge that it will hold a UK launch event for its RX17 phone on January 29th.

2018 was Oppo’s biggest year yet in terms of international attention, with various eye-catching phone designs. The flagship Find X was one of the most outlandishly advanced phones of the year with its sliding cameras and almost completely bezel-free design, while other Oppo phones saw unusual notch shapes and ultra-fast charging technology.

Oppo is also known for its connection to OnePlus, with which it shares ownership and licenses its supply chain out to. As with the OnePlus 6 before it, the new OnePlus 6T features a similar design to various Oppo phones recently released in other regions like the F9, R17, and RX17 Pro. It’s unclear what precise combination of specs and features will be served up for the UK RX17 variant, however, so stay tuned for more coverage later in the month.

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Comments

I don’t see anything that would differentiate their phones from their OnePlus subsidiary’s. Wasn’t OP created precisely to sell to the foreign market in the first place? seems counterproductive to expand Oppo’s brand in the West when they already have a reputable one in OnePlus. I guess they want to maintain the farce thar OnePlus is its own "small startup" and selling stuff like the Find X under that brand would be too obvious but honestly I don’t think that flies anymore.

One plus have like one flagship phone at a time. Releasing the 50 different oppo phones under their brand would kinda ruin their "never settle" affordable high end ethos. Plus oppo is already selling phones globally they’re everywhere in Australia.

They’re enormous in South East Asia and have had a marketing blitz there over the last couple of years. If they can keep that investment going they will be noticed.

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