The original RAZR was one of the most iconic cellphones ever made, and it seems that Motorola’s parent company Lenovo is looking to cash in on that branding with an updated foldable phone (similar to the one that Samsung has teased for later this year). Per the WSJ, the new RAZR will be exclusive to Verizon in the US with a planned February launch, although the device is still in testing and details have yet to be finalized.
Also unknown is nearly any concrete information about the phone. There’s no word yet on things like screen size, specifications, or even form factor. Will the revived RAZR just borrow the name but use a more traditional landscape folding display? Will Lenovo follow the original RAZR design and have some sort of super long vertically folding screen?
This isn’t the first time that the RAZR brand has seen an attempted resurrection, either: in 2011 and 2012, Motorola also teamed up with Verizon (it seems to really like the RAZR name) for a series of Droid RAZR devices, which tried to cash in on the goodwill of RAZR devices, albeit without any of the flip phone design that was part of the original charm.
That said, dragging old smartphone designs to the present in updated forms is starting to become a trend. The HMD-owned iteration of Nokia has practically made a cottage industry of it with rereleases of the Nokia 3310 and Nokia 8110, but those devices were meant to be fun, nostalgic novelties, not flagship competitors.
According to the WSJ report, Lenovo is hoping to manufacture over 200,000 of the new RAZRs, which may seem optimistic for a $1,500 luxury smartphone. But considering that the (admittedly much cheaper) RAZR V3 model sold 130 million units over its lifespan, if lightning does manage to strike twice, that goal might not be so hard to hit.