This video proves we’re all just taking the same Instagram pictures

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#instatravel, #passportlife, #wanderlust. We’ve all seen these travel hashtags permeate our Instagram feeds, usually used for glamorous shots of people doing enviable things in exotic places. Now a perspicacious person named Oliver has created a video aptly titled “Instravel — A Photogenic Mass Tourism Experience,” which is a Black Mirror-esque look into how our fixation with capturing the perfect image has homogenized our creativity.

Oliver writes that he was inspired to create the video after becoming frustrated with tourists while traveling in Rome (though also noting that he himself was one). He writes:

“During my trip, I felt that many people didn’t really enjoy the moment and were hooked to their smartphones. As if the ultimate goal of travel was to brag about it online and run after the likes and followers.

The video starts with the obligatory passport shots, followed by photos of plane wings in the clouds. The video shows that photos in front of places like the Taj Mahal, the Eiffel Tower, Machu Picchu, and Fushimi Inari-taisha in Japan, are often taken from the same angle with the same framing. The Leaning Tower of Pisa is constantly being turned into an ice cream cone, and we always seem to want to straighten it. I myself, have been guilty of taking these kinds of photos and hashtagging them to death. Be an explorer not a tourist, is a mantra more easily said than done.

The people this worst affects, in my view, are the Boyfriends of Instagram, who have to obligingly twist their bodies into weird angles to capture the perfect image for their beloved:

Oliver does point out that in researching photos for the video, he did find some inspiring and talented people — for better or worse, social media is just a tool. Still, it’s an eye opening look at how our collective behavior can be governed by our need to perform for an app like Instagram.


I feel like there’s so much bad news everyday and it makes me so happy to see a ton of people around the world that have fun traveling and experiencing other cultures and sharing it with their friends (or followers).

I think a significant amount of the bad news we hear about every day is a direct result of 10 years of people chasing likes and spending too much time in their feeds (aka ‘sharing it with their friends’)

Exactly! As if I gave a shit what some "Oliver" dude thinks about my pictures. I am having fun and am sharing it, my way.

This is really well put together! like the sound effects to go with it. He has put a lot of effort into how the photos are resized, aligned, moved so one object is the sole focus e.g. the Eiffel Tower.

I think the video is great.
I too see only people travelling the world and seeing some of the amazing places there are out there.

"During my trip, I felt that many people didn’t really enjoy the moment and were hooked to their smartphones. As if the ultimate goal of travel was to brag about it online and run after the likes and followers."

I don’t really understand who this person is to judge that people aren’t enjoying the moment? These pictures don’t take long to take and they’re fun. Why does 1 photograph suddenly sum up an entire holiday/trip? If i’m going to see the Mona Lisa, you bet i’m taking a selfie whilst there.

So what if they’re similar to other peoples? What else do you want people to do? Just look at the Eiffel Tower and move on? Photography it from underneath?

to be fair, a photograph from under the Eiffel Tower would turn out great.

I actually shot this very same photo in 2015. But hey, Probably at least one person does it every day

I mean… he literally posted a stock photo lol

It’s a cool video but trying to rack down on people recreating cool photos with themselves or complaining that everybody photographs the Eiffel Tower is just arrogant.

I feel like I’m violating the Eiffel tower here…

As long as you two truss each other it should all be fine.

What the filmaker is dealing with is Vemödalen. It’s that feeling you get when you are taking a photo that that exact photo has already been taken a million and one times. I dabble in photography, and I have felt this feeling many. many. times. It doesn’t necessarily mean anything significant. It’s just kind of a bittersweet feeling you get in this day and age. When photographers used film cameras, I imagine this feeling was FARRR less prevalent. But. It’s been a long time since you could take ~30 photos before having to pay someone and wait a couple days before getting your photos back.

My Fiancee at the time and I went to Japan last year before we got married and I took a ton of photos and she took like 1. She regrets not taking more because we love to go through and look at the photos and the memories that were in each photo. Half of the photos were shit but it was really great looking back at all of the things we did.

I know that feeling. I’m a little into photography, enough that I have a full-frame camera and a few lenses. The thing about being the only person in a group that’s into photography is that you always come out of a trip with terrible pictures of yourself that others got on cellphones. While everyone else gets much nicer pictures.

THIS JUST IN: Pictures of thing45 all look like pictures of thing45!

"Yes! We are all individuals!"

Rest assured:
I just logged in to upvote your comment!

"The shoe is the sign!"

"I’m not."

"I say You are, Lord, and I should know. I’ve followed a few".

Bugger – wrong scene.


Oliver must have been really inspired by the 2 years old videoclip of Hiérophante – Clichés.

Oh the irony.

Thank you for posting this!

The new cliche trend, making videos of cliche trends.

THIS. Needs to be upvoted/rec’d more. Didn’t know this existed, but it’s hilarious given the context.

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