Every question we have about Sony uploading an entire movie to YouTube instead of the trailer

Image: Gizmodo

In perhaps the most improbable leak of a movie ever, Sony Pictures seems to have accidentally uploaded the entire, full length movie of Khali the Killer to YouTube early this morning, instead of a new red band trailer announcing the film’s availability on disc and digital that the company theoretically intended to upload, via CBR.

The movie has since been removed, leaving nothing behind but a baffling, broken link to the trailer to the crime film that was originally released back in Germany in November 2017.

But still, we’ve got some questions:

How on earth did this happen?

No, really, how is that even logistically possible?

Who uploaded this trailer? Was it a hapless intern? A marketing team? Social media crew?

Why did any of these people have access to the full cut of a movie that won’t make its theatrical premiere in the United States for another two months?

Was the full cut of the movie just being kept in the same folder as the trailer?

If so, why was the full movie being kept in the same folder?

Are other Sony Picture movies just hanging around the company intranet?

Can someone just upload the new Venom movie to YouTube next?

Did no one think at any point in the process, “Hmmm, this trailer upload sure is taking a long time?”

Who is this guy in the screenshot, and why does he look like Tulio from the animated classic The Road to El Dorado made flesh?

Why did the title of the trailer advertise that Khali the Killer is “Now on DVD and Digital” when the IMDB page claims it’s hitting theaters in August?

Was this a conspiracy to sabotage Khali the Killer before it hits theaters?

Is Khali the Killer even getting a theatrical release in August?

Why was it only released in Germany, on DVD and Blu-ray, months before its US theatrical release?

Is Khali the Killer actually even releasing in any format in the United States at all?

Why hasn’t Sony re-uploaded the proper trailer now that the mistake has been brought to light?

Why isn’t there any other Khali the Killer content on Sony Pictures’ YouTube page?

What is Khali the Killer?

Is this all just a marketing stunt so that people will actually know that Khali the Killer is a movie that actually exists?

Are we sure Khali the Killer is even a real movie? There’s no Wikipedia page and barely any information about it online!

Is this whole thing an elaborate conspiracy by Sony Pictures to upload an entire feature film no one has heard of to its channel disguised as a trailer, which the dozens of sketchy, trailer-scraping YouTube channels would then rip and upload to their own channels, thereby uploading illegal, pirated content, which Sony Pictures could then use to issue channel-wide take-downs, eliminating the parasitic competition for its own trailers and keeping all that sweet YouTube traffic and ad-revenue to itself for the next big Venom trailer?

Does Sony Pictures just have really, really bad cybersecurity?

Comments

The guy in the screenshot is Richard Cabral. If you’ve seen American Crime, Southland or Lethal Weapon the series (amongst other shows and films), then you’ve seen him.

I think that after their rootkit and now this pirating of a legitimate movie, Sony should have their internet access revoked. Isn’t that what their movie organization wants to do to us?

Did no one think at any point in the process, "Hmmm, this trailer upload sure is taking a long time?"

I questioned the same thing also.

Does Sony Pictures just have really, really bad cybersecurity?

It’s this one.

This isn’t even a question of cybersecurity. The film was uploaded to their own YouTube page by (presumably) a Sony staffer.

They’re just really bad at the cyber.

That could also be a security issue. Bad access control management.

I would imagine that Sony’s YouTube channels are managed by low level marketing people. So why did they have access to an unreleased movie?

Jesus, didn’t think about that. That’d also explain why they uploaded the whole movie without double checking.

Somebody should make a movie or documentary about Sony’s lack of cybersecurity. Practices like keeping all passwords in a notepad document named passwords should get a few laughs.

You’re right, it’s almost assured that whoever posted this shouldn’t have had access to the film itself.

I wish I could screw up this bad, this is glorious.

Please, guys. Marketing stunt.

I work at a smaller studio. EVERY turnover (video asset delivery) to marketing is watermarked with a "Property of" and the receiving party’s name or company.

This is buzz fodder for a shitty movie.

Bingo. No ones ever heard of this movie until now. It played in theaters overseas last year, bombed badly, and headed straight to home video in the US…But now suddenly its name is plastered all over the internet and everyone wants to know what it’s all about.

I still haven’t heard of it.

top 5 article in The Verge history.

To answer some of those questions, some movies go straight to Retail in some countries, particularly when said country has a very small Theatre market. It also depends on whether the regional marketing division thinks it will make some money in that theatrical landscape. This is not counting the fact that the Home distribution is probably all planned out the moment a movie is "in the can", so to speak… How else do movies wind up in stores 5-6 months later, and in digital release a few weeks before that? The director probably starts putting together the home release as soon as post-production on the film is done.

My guess is that the YouTube post might have been intended for another region?

Those last two questions were just perfect. XD

I agree that it is probably a marketing stunt.

However it could also be improper use of their media asset management system. It’s possible that the editing for the trailer was done by proxy and the files were improperly tagged. The low level marketing person dropped some video into an automated encode droplet and walked away. Since presumably the video didn’t fail any automated QC checks it was just published.

As sad as it is, the eye on cost savings and automation could easily lead to this sort of thing. You get what you pay for.

You can buy movies on YouTube you know.

Underrated comment.

I’ve dealt with Sony many times; I’m going with "uploaded to intentionally trap trailer scrapers".

With Sony, never ascribe to incompetence what can better be explained through malice.

Either way… it’s got 3.5/10 on IMDb.

With that score, I’d say this movie got more views on YT for however long it was on than it ever will in cinemas. Maybe Sony thought so little of it that they didn’t really focus on what they were posting, they probably did give it to an intern/terrible make-a-wish to handle.

It sounds like a marketing trick to me.

SONY has been under fire for a while now (Anonymous, etc.). This could be just another sabotage.

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