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It has suddenly become clear why Epic’s PC store boss is on the stand.

“When did Steam first introduce these 30 percent fees?”

“Do you understand where the 70/30 split structure came from?”

“Why did you believe that Steam’s 30 percent share was very high if it simply replicated Walmart’s share?” Epic’s attorney asks.

Allison says Valve simply mimic’d the physical retail split, where retailers bought games at wholesale prices and marked them up 30 percent.

But he helped Telltale relatively easily build its own digital store to keep 95 percent of revenue, he claims. He suggested Epic let developers keep 80 percent (or more) of revenue.