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“The install friction is not only a bad experience, but we know from our data that it will drastically limit their reach.”

This was the very first in Google’s internal list of “the most principled arguments” it could make to convince Epic to put Fortnite on the Play Store.

Another argument that Epic’s lawyer didn’t highlight but I spotted below: “the [Play] store will still attract billions of users who will search for Fortnite and run into deadends that aren’t clear how to resolve.”

I wonder if Google wound up making the latter argument!