Those are Kochikar’s words in an email she sent internally, adding, “Do you worry that most will not go through the 15+ steps?”
She wasn’t just talking about how many steps it took to sideload apps. In the same email, she wrote that “the user experience, and the security risks that come with it, is giving us some real concern.”
But she also admitted in an old deposition that the steps were definitely part of it — and that even a big company like Amazon would have trouble distributing their apps outside Google Play.
The context: Google was prepping to convince Epic to launch Fortnite on Google Play instead of as a sideloaded APK.
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