Bravia XBR-55HX929 | Sony
Last month, we reported that Sony was planning to roll out a "unilateral" pricing strategy in the US on April 1st. This would essentially put an absolute minimum on what its retail partners could charge for Sony products, and its starting to look like this new strategy is rolling out as promised.
Technically, Sony just announced ten BRAVIA HDTVs and one prototype, but it's not as daunting when you start breaking down the key elements. For what matters, the company announced refreshes to three series: the internet-connected 3D-supporting HX series, the mid-tier EX series, and the entry-level BX series.