The Verge - The new Apple iPad mini: everything you need to knowhttps://cdn.vox-cdn.com/community_logos/52801/VER_Logomark_32x32..png2013-01-14T21:53:27-05:00http://www.theverge.com/rss/stream/33073632013-01-14T21:53:27-05:002013-01-14T21:53:27-05:00iPad mini and 4th-gen iPad with mobile data coming to China on Friday
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<figcaption>iPad mini LTE stock 1020</figcaption>
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<p>Following <a href="http://www.theverge.com/2012/11/30/3710010/iphone-5-ipad-mini-china-december-launch">last month's launch</a> of the iPad mini and 4th-generation iPad in China, Apple has announced that cellular data-enabled versions of both products will be coming to the world's largest mobile market this week. Apple will sell the tablets online and in stores from Friday, and you'll also be able to find them at select resellers.</p>
<p>There's no information yet on whether carriers will be selling the iPads directly, but we'd expect them to work on 3G at best across the nation — number 1 operator China Mobile's nascent TD-LTE network is incompatible with Apple products currently on sale. We've reached out to Apple for further details and will let you know if we hear anything back.</p>
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<a href="https://www.theverge.com/2013/1/14/3877524/china-gets-ipad-mini-and-ipad-with-mobile-data-this-week">Continue reading…</a>
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https://www.theverge.com/2013/1/14/3877524/china-gets-ipad-mini-and-ipad-with-mobile-data-this-weekSam Byford2012-10-26T03:48:46-04:002012-10-26T03:48:46-04:00iPad mini and fourth-gen iPad now available for pre-order (update: some variants on backorder)
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<p>As promised at <a href="http://www.theverge.com/2012/10/23/3539828/ipad-mini-apple-announcement">Tuesday's announcement</a>, Apple has opened up pre-orders for the iPad mini and fourth-generation iPad today. Anyone interested in Cupertino’s latest tablets will be able to place an order via Apple’s website or the iOS Store app. The iPad mini will be available in 34 countries at launch, including the US, UK, Canada, France, Germany, Hong Kong, Japan, Australia, and New Zealand. The 16GB, 32GB, and 64GB Wi-Fi models cost $329, $429, and $529, respectively, with delivery expected on November 2nd. The Cellular models, meanwhile, command a $130 premium, and won't begin shipping until "mid-November."</p>
<p>Those not enthralled with the iPad mini may be more interested <a href="http://www.theverge.com/2012/10/23/3540226/apple-refreshes-9-7-inch-ipad-lightning-a6x">in the fourth-generation iPad</a>, also available for pre-order...</p>
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<a href="https://www.theverge.com/2012/10/26/3557736/ipad-mini-4th-gen-ipad-pre-order">Continue reading…</a>
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https://www.theverge.com/2012/10/26/3557736/ipad-mini-4th-gen-ipad-pre-orderBen Kersey2012-10-25T18:05:04-04:002012-10-25T18:05:04-04:00Tim Cook: 'we would not make' 7-inch tablet, iPad mini in 'a whole different league'
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<figcaption>Gallery Photo: iPad mini hands-on photos</figcaption>
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<p>Those who have been paying attention to Apple over the years remembered one thing when the company revealed the iPad mini earlier this week: <a target="_blank" href="http://www.engadget.com/2010/10/18/steve-jobs-drops-knowledge-on-earnings-call-calls-out-google-an/">Steve Jobs' outspoken criticism of the 7-inch tablet form factor</a>. Current CEO Tim Cook has just addressed those comments, saying on Apple's earnings call that "we would not make one of the seven inch tablets." He continued on to say that the iPad mini "is not a compromised product like the seven inch tablets. It's in a whole different league."</p>
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<a href="https://www.theverge.com/2012/10/25/3555876/tim-cook-we-would-never-make-a-7-inch-tablet">Continue reading…</a>
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https://www.theverge.com/2012/10/25/3555876/tim-cook-we-would-never-make-a-7-inch-tabletDante D'Orazio2012-10-25T17:37:13-04:002012-10-25T17:37:13-04:00Apple: iPad mini profit margin is 'significantly below' corporate average
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<figcaption>Gallery Photo: Apple's iPad mini event in photos</figcaption>
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<p>During <a href="http://www.theverge.com/2012/10/25/3555050/apple-q4-2012-earnings">Apple's Q4 2012 earnings call</a>, Chief Financial Officer Peter Oppenheimer has filled in a bit more of the <a href="http://www.theverge.com/2012/10/23/3544788/apple-ipad-mini-pricing-lower-cost-tablet">iPad mini pricing puzzle</a>. Despite the tablet's $329 starting price — 60 percent more than competition like the <a class="sbn-auto-link" href="http://www.theverge.com/products/nexus-7/5831">Nexus 7</a> — the iPad mini's gross profit margin is "significantly below" the company's average, which was at 40 percent for the quarter. Of course, Apple isn't one to detail its margins product-to-product, but thanks to Oppenheimer's remarks we know its margin on the iPad mini is less than 40 percent. We do know that the <a href="http://www.theverge.com/2012/6/28/3122811/nexus-7-manufacturing-cost-design-time">$199, 7-inch Nexus 7 is sold at cost</a>, and considering the iPad mini's superior-feeling build quality and 7.9-inch screen the considerably higher cost of the mini can be partly accounted for.</p>
<p><b>Update: </b>A...</p>
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<a href="https://www.theverge.com/2012/10/25/3555664/apple-ipad-mini-margin-is-significantly-below-corporate-average">Continue reading…</a>
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https://www.theverge.com/2012/10/25/3555664/apple-ipad-mini-margin-is-significantly-below-corporate-averageDante D'Orazio2012-10-24T13:30:17-04:002012-10-24T13:30:17-04:00For app developers, iPad mini presents more opportunity than challenge
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<p>Some people like a pocket-sized notebook, and some people like carrying around a legal pad. That's why for years, Moleskine has offered a dozen sizes for its notebooks, and convinced bookstores to carry them all. But while Apple's iPad has replaced the notebook for many, it's always just come in one size — until now. The company's new iPad mini represents a new size in between the iPhone and iPad, and while it runs 275,000 iPad apps, it's got a a few people a little confused. <i>Daring Fireball</i> creator (and noted Apple evangelist) John Gruber <a href="https://twitter.com/gruber/status/260841698983292928" target="_blank">tweeted</a>, "It runs iPad apps, but the iPad Mini feels like a big iPhone in use."</p>
<p>And the 7.9-inch form factor does <a href="http://www.theverge.com/2012/10/23/3540572/apple-new-ipad-mini-hands-on" target="_blank">feel different</a>. Paired with <a target="_blank" href="http://www.theverge.com/2012/10/23/3542464/apple-announce-ibooks-3">a big iBooks update</a>, the iPad mini seems aimed more at...</p>
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<a href="https://www.theverge.com/2012/10/24/3547898/app-developers-respond-ipad-mini">Continue reading…</a>
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https://www.theverge.com/2012/10/24/3547898/app-developers-respond-ipad-miniEllis Hamburger2012-10-23T22:40:30-04:002012-10-23T22:40:30-04:00Watch this: Apple's new iPad mini and Smart Cover videos
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<figcaption>iPad mini Smart Cover ad</figcaption>
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<p><a class="sbn-auto-link" href="http://www.theverge.com/products/brands/apple/8">Apple's</a> <a href="http://www.theverge.com/2012/10/23/3539828/ipad-mini-apple-announcement">iPad mini made its long-awaited debut</a> this morning in San Jose, California. Apple posted <a href="http://www.theverge.com/2012/10/23/3544342/watch-this-apple-ipad-mini-event">video of the event</a> earlier today, and now some new shorter spots are available as well. The first is the type of promotional short we've come to expect from Apple, with Jonathan Ive describing the new device with his unwavering, earnest enthusiasm. The second is a playful spot focusing on the multi-hued Smart Covers that are available for the 7.9-inch tablet. Take a look below to see the spots for yourself.</p>
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<a href="https://www.theverge.com/2012/10/23/3546198/watch-this-apple-ipad-mini-smart-cover-videos">Continue reading…</a>
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https://www.theverge.com/2012/10/23/3546198/watch-this-apple-ipad-mini-smart-cover-videosBryan Bishop2012-10-23T20:29:56-04:002012-10-23T20:29:56-04:00The iPad mini's price is high, low, and everything in between
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<p>Apple <a href="http://www.theverge.com/2012/10/23/3539828/ipad-mini-apple-announcement">debuted the long-rumored iPad mini</a> this morning, and per the norm for recent Apple product launches, the device was largely <a href="http://www.theverge.com/2012/10/9/3472410/ipad-mini-rumors">what we'd suspected</a>. One question that had remained open, however, was the pricing: with competition from the likes of the Nexus 7 and Kindle Fire HD, would Apple feel compelled to match those devices on their budget-minded $199 price? We now know the answer is no — the iPad mini starts at $329 for the 16GB model, with pricing ramping up from there.</p>
<p>It's a 60 percent premium over the tablet's most direct 7-inch competitors, and a number that likely boosts the iPad mini out of the realm of the casual impulse buy. So what is Apple up to exactly?</p>
<p><q class="center">A decade-old pricing strategy</q></p>
<p>"I think what Apple has done here...</p>
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<a href="https://www.theverge.com/2012/10/23/3544788/apple-ipad-mini-pricing-lower-cost-tablet">Continue reading…</a>
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https://www.theverge.com/2012/10/23/3544788/apple-ipad-mini-pricing-lower-cost-tabletBryan Bishop2012-10-23T20:07:42-04:002012-10-23T20:07:42-04:00Apple's iPad mini features the ability to reject accidental touches on its display
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<figcaption>Gallery Photo: iPad mini hands-on photos</figcaption>
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<p>Apple covered a lot of points about the new <a href="http://www.theverge.com/2012/10/23/3540572/apple-new-ipad-mini-hands-on">iPad mini</a> in its launch event today, but one thing it didn't talk about was how the device would handle accidental touches by users' thumbs when they are holding it. In order to make the iPad mini easy to hold with one hand, Apple had to make the bezels considerably smaller than those on the 9.7-inch iPad, which leads many to wonder how it will be possible to hold it with one hand. To address this particular issue, Apple notes in its <a target="_blank" href="http://www.apple.com/ipad-mini/design/">iPad mini promotional page</a> that it has modified iOS to ignore accidental touches. "iPad mini intelligently recognizes whether your thumb is simply resting on the display or whether you’re intentionally interacting with it," says Apple.</p>
<p>It's hard to tell how...</p>
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<a href="https://www.theverge.com/2012/10/23/3545614/apples-ipad-mini-reject-accidental-touches">Continue reading…</a>
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https://www.theverge.com/2012/10/23/3545614/apples-ipad-mini-reject-accidental-touchesDan Seifert