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Philips Cinema 21:9 Platinum TV release date, price, and preview pictures

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It wouldn't be IFA if we didn't swing by Philips' luxurious booth to check out its latest Cinema TV. The famed 21:9 Platinum panel is back at the Euro-centric trade show, having wowed passers-by and promised a prompt release at last year's get-together. Alas, for whatever reason, the company failed to bring it to market as intended, so now here we are again, gazing at its expansive facade and wondering how many months' salary just one would cost. Philips was kind enough to answer that question, offering us a €4,199 price and a September launch. We hope the roadmap is adhered to this time, because this is an upgraded panel with some terrific technical credentials.

The 58-inch 21:9 Platinum TV boasts a spectacular 1,200Hz refresh rate and a 0.5-millisecond response time, purportedly the fastest for an LED-backlit screen so far. Its resolution is 2560 x 1080, while brightness is rated at 500 nits and dynamic contrast scores a 10,000,000:1 rating. That's in part down to dynamic local dimming and brightening (the latter technique is called Bright Pro by Philips), whereby the strength of the backlight is altered in accordance with the brightness of the image in front of it.

A slightly less precious Cinema 21:9 Gold is also on show here at IFA, measuring 50 inches in size and scoring tamer specs overall (400Hz, 2ms response time, 500,000:1 dynamic contrast, and 450 nits of brightness). It should be on sale across Europe soonish as well. Sadly, the US is an unlikely market for these 21:9 TVs for now, but that shouldn't discourage you from checking out more pictures of the Platinum variety just after the break.