Established streaming industry leaders like Netflix and Amazon are facing more competition than ever. Now legacy entertainment giants are in the game with their own subscription services, like Peacock, HBO Max, Paramount Plus, and the Disney Plus / Hulu / ESPN Plus bundle, while Apple TV Plus attacks around the edges. Meanwhile, the rise of ad-supported free platforms like Roku Channel and Pluto TV has attracted enough attention that Plex, YouTube, and Amazon’s Freevee are trying to get a chunk of the action too.