Samsung is announcing a new lineup of TVs this afternoon, and it's giving them a typically strange name: S'UHD. We've been puzzled by the name ever since we first saw it on Saturday, but now Samsung is finally providing some answers. At a private Samsung party last night, the company presented nine things that the S in S'UHD stands for.
First, there are a handful of adjectives that Samsung found:
Then there are the adjectives that Samsung gave some meaning to:
- Smart (this is meant to refer to the TV's Tizen interface)
- Stylish (a reference to their curved design)
- Superb (referring to their resolution)
- Spectacular (referring to "quantum color")
And, finally, there's this one:
We first thought that Samsung had just made up a word, but the dictionary on my phone provided this explanation:
1. baking shelled eggs
Which probably isn't what Samsung is referring to, but is also very much something that Samsung would choose.
We did learn at least one important thing: the S doesn't stand for Samsung.