I'm not sure if "the new director of Star Wars and the galaxy's most famous Wookiee making out" was ever the plot of someone's fan fiction prose, but now we kind of know what that would look like.
Let's back up first. Remember the ice bucket challenge? Back then, we used the pain of cold, often solidified water to raise awareness for ALS. What if instead we did something far less jarring and way more awkward? That's the crux of the Twizzler challenge, which was started in support of Autism Awareness Month (which, yes, is this month). Just like the famous spaghetti scene from Lady and the Tramp, two people start on opposite ends of a Twizzler and then eat until they meet in the middle. Then, like the ice bucket challenge, you challenge two more people to do the same. That's the story behind how Jimmy Kimmel and Rihanna shared a piece of licorice rope and then challenged J.J. to do the same.
Bonus for Star Wars fans: keep an eye out for what looks like Boba Fett in the background being a voyeur to the whole proceedings.