Plenty of musicians have attached their names to liquors. Diddy has the grape-sourced vodka Cîroc. Jay Z recently purchased champagne brand Armand de Brignac. Marilyn Manson, it turns out, has "Mansinthe — the Official Absinthe of Marilyn Manson." Seriously.
And then there's Justin Timberlake of Mickey Mouse Club fame. Last year, JT partnered with Sauza for his own Tequila variant. And he's so intent on getting you to try it that he's willing to wear extensive makeup and prosthetics and act out the "fallen icon" trope as a nigh-recognizable humanoid lime.
Heavy-handed promotion of triple-distilled spirits? True. Three minutes of Justin Timberlake dressed as a down-on-his-luck lime? Also true.