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The new McDonald's Hamburglar looks like a dad who picked the lamest costume at Party City

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McDonald's must have gotten the message that its new Happy Meal mascot is the stuff of nightmares, because its latest branding pivot has the bland appeal of a stock photo. Mashable has the scoop about this new Hamburglar (pictured above), who looks like a lot of things. Consider this a Rorschach test for your writers at The Verge.

Here's a short list of what we see:

  • A dad who is way to excited about this Party City Halloween costume
  • The nemesis in season 2 of Daredevil
  • Lone Ranger reboot cosplay
  • Captain Morgan in an alternate universe
  • Frontman of a late-'90s Fat Wreck Chords band
  • The star of the new Pick Up Artist reality show reboot, Dignity Snatcher
  • This:

Hamburglar 2