McDonald's must have gotten the message that its new Happy Meal mascot is the stuff of nightmares, because its latest branding pivot has the bland appeal of a stock photo. Mashable has the scoop about this new Hamburglar (pictured above), who looks like a lot of things. Consider this a Rorschach test for your writers at The Verge.
Here's a short list of what we see:
- A dad who is way to excited about this Party City Halloween costume
- The nemesis in season 2 of Daredevil
- Lone Ranger reboot cosplay
- Captain Morgan in an alternate universe
- Frontman of a late-'90s Fat Wreck Chords band
- The star of the new Pick Up Artist reality show reboot, Dignity Snatcher