There are many things that James Cameron’s Avatar movies have been made fun of for over the years: the hackneyed plot that borrows heavily from FernGully, the tedious White Savior trope, the magic trees, the improbably oversized knife that features prominently in the film’s final battle. But none of them have perhaps seen the same level of ridicule as the movie’s logo, infamously done in the internet’s second-most hated font, Papyrus.
The inexplicable design choice was most famously parodied in a Saturday Night Live sketch where Ryan Gosling obsesses over it, eventually confronting a fictional version of the film’s graphic designer and screaming in the rain.
But it appears that things are going to be different in Cameron’s four long-delayed Avatar sequels, set to hit theaters starting in 2020 (barring any additional delays) — the film franchise has quietly, and without much fanfare, updated its logos across its social media platforms to a new version that swaps the Papyrus wordmark for a new, seemingly custom font, as spotted by Fast Company.
In addition to nuking Papyrus — which was so deeply embedded into the original Avatar that even the subtitles were displayed in the go-to font for sixth grade history reports — the new logo also seems to do away with Cameron’s name, which had previously been attached when the “A” logo was first introduced back in 2016 alongside the formal announcement of the four other sequels.
For his part, Chris Costello, the creator of Papyrus, commented that “I designed the font when I was 23 years old” and “it was not my intent to have it be used for everything.”