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Listen to the sick Mac sound effect song that Apple opened its keynote with

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Start Up, by A. G. Cook

Apple kicked off its MacBook Pro keynote a little differently today: with a sweet remix of classic Apple sound effects from the past 45 years of the company’s history, created by artist A. G. Cook — using Apple’s Pro Display XDR, MacBook Pro, and Logic Pro, of course.

The song itself is called “Start Up” and is a surprisingly chill listening experience. The video’s fun, too, featuring a wide array of Apple hardware from throughout the years, including old iBooks and the sadly defunct iPod Hi-Fi.

The full list of sound effects trend toward Apple’s more recent hardware, of course, but there are a few classic Easter eggs, too. The full list of sound effects, provided by Apple, is below:

  • iMac G3 startup
  • MacBook Pro startup
  • AirPods case closing
  • iOS alert
  • HomePod minimum volume
  • iPod click wheel
  • Note alert
  • Email whoosh
  • MagSafe charger
  • Night Owl ringtone
  • HomePod Nope
  • HomePod PingPong
  • Mac 2020 alert
  • Empty trash
  • Message sent
  • Message received
  • HomePod device identify
  • iPhone keyboard
  • AirDrop invite
  • Mac Sosumi
  • Apple Pay

It’s fitting that Cook (no relation to Apple’s CEO) would produce today’s Apple remix, given that he released his second album, Apple (no relation to the multitrillion-dollar tech company) in 2020. It’s not clear whether Apple and Cook will release “Start Up” on Apple Music — which, admittedly, would make a lot of sense — but you can enjoy Cook’s chill tech-inspired beats here.


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