WhiteNiteLite

iOS 7 was a complete UI overhaul. Almost everything got changed visually one way or another to align with their new design system and style guidelines. I can guarantee you that thoughts about SMS bubbles wasn’t the reason why they gave everything a new coat of paint. If I recall, it was usually just their standard systemGreen color from their design system for a while.

To be fair, the SMS bubble did change to a non-standard shade of green relatively recently though. That may have been the first change that truly had some other reason behind it besides just keeping up with the system color pallet.

I remember 10 years ago here in the US I only had 200 text messages on my plan with AT&T and often went over by accident ($0.20 per text even though I can’t control when someone sends me something).

I didn’t have an iPhone back then, but could definitely see the benefit of that color differentiation back in those days.

Even their 4K streaming quality is lackluster and compressed. HBO Max, Disney+, and Apple TV+ will often stream at much higher bitrates than Netflix if your connection is fast enough, and you can definitely see the difference (especially so with Disney and Apple).

For being the most expensive streaming service, they shouldn’t be the ones compressing The Witcher in Dolby Vision down to a measly 17 Mbps average rate.