cupnoodles

Which take on messaging? gChat, Huddle, Hangout, Allo, Messages, Duo Meet?

Google pays Apple to be the default search option because that results in direct revenue. Forcing RCS to be enabled is a bit more roundabout, long term, gain.

Google pressuring Apple to adopt RCS-which is not a Google technology but a standard developed by GSM Association-isn’t just about a ‘better experience for Android users’ but also to break the iMessage stranglehold in the N. America.

iMessage is a very powerful lock-in tool for Apple, removing that is a huge opportunity for Google to gain more switchers.